The Friedman Archives

Las Vegas / Vic


Vic 8x10 300 dpi







Back in 1951, "Vegas Vic" used to be an animated neon sign over the Pioneer Club casino, telling people "Here it is!"  At $25,000, it was the most expensive sign in Las Vegas and it is still is the largest mechanical neon sign in the world.  Vegas Vic had a waving arm and a moving cigarette which blew smoke rings. He also had a voicebox that enabled him to exclaim "Howdy Pardner". Vic became a symbol for Las Vegas and the infamous Glitter Gulch area of downtown.

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