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Now Available!  The Complete Guide to Sony's Alpha 77 II by Gary L. Friedman

Try it risk-free for 2 weeks!

 

Download your copy now - only $26.45!

or

Buy a printed copy in Color or Black-and-White

The A77 II may look like the original Alpha 77, but inside it's a completely new design, sensor, and data path.  There are a slew of new focusing modes, Wi-Fi and NFC functionality, and nuanced feature interactions which the manufacturer's manual just doesn't cover.  What to do?

Written for the advanced user (with tutorials and easy explanations in case you're not so advanced), this easy-to-understand yet thorough guide provides a complete instruction manual which explains each feature in plain English and provides hundreds of visual examples as well.  There is no better way to learn about and get the most out of what is the most responsive camera that Sony has ever designed.  And you can try it risk-free - read on for details!

In this 600-page (!) full-color book you'll learn: 
  • What every mode, button and function does - in plain, easy-to-understand language.
  • My personal camera configuration
  • The secrets of taking outstanding photos.
  • Details about the innovative features such as Multi-Frame Noise Reduction, Handheld Twilight, and Lock-On AF
  • NFC, Wi-Fi, and step-by-step instructions on using them.
  • All about the movie mode (and a clear explanation of the alphabet soup that are video formats).
  • The most common digital "jargon" and what it all means to you.
  • A tutorial to get the benefits of shooting RAW.
  • A set of "Cliffs Notes" cards you can print showing the recipies for common shooting situations, and Gary's Personal Camera Settings. 

Get the most out of your investment, and improve your photography at the same time!

Click here to see sample pages and a complete Table of Contents before you buy.  

This e-Book is available in two different formats:

1)  As a bundle of 3 electronic formats: A full-color .pdf file (with the nicest-looking layout :-) ), a .mobi file for your kindle, and an .epub file for your Nook or other e-reader.  ONE PRICE GETS YOU ALL THREE DRM-FREE FILES!  600+ pages of information, knowledge, and wisdom in multiple formats for ONLY USD $26.45!!!  (Click here to order)

2)  For those of you who prefer traditional printed books, this work is also available as a printed and bound book that will be mailed right to your door.  It's available in both color and Black-and-White from print-on-demand publisher Lulu.com.  The color version is a little more expensive than your typical book, but as some readers have reported, significantly cheaper than printing the .pdf file on your inkjet printer.

 


You've already invested in one of the better-engineered cameras out there; for another 2.5% of the price you can have the key which unlocks its secrets.  Get the most out of your investment - and try it risk-free!  (See the bottom of the page for details.)


Download your copy now - only $26.45!

or

Buy a printed copy in Color or Black-and-White

 

What others are saying about this and Gary's previous e-books:

"I am a new reader of your excellent Complete Guide to Sony Alpha 77II.  I have a very good photographic library dating back to the 1980s.  Your book is now the best example of modern photographic developments in that library.  Thank you for your research and for the masterful results." - Rick Williams

"I just had to send you this note. Since I bought my SONY A77 mll I had been procrastinating about wether to purchase your book on the subject. I finally did. Absolutely pure brilliance what you have done on this subject. You have cleared up so many points that I tried to learn through u-tube, other tutorials, and even SONY on line help. Your book is TOPS. Worth every penny I paid for the book. Thank you" - Herb Goldberger

"I just wanted to let you know what huge inspiration and results I've had so far after reading your A77 II book.  I find your approach fantastic, giving excellent tips and advice away from all the contentious and criticising forums. I think I have learnt more from this book than many magazines and books before it. Keep up the superb great work and very many thanks!" - Nathaniel Smith

"Gary, If I sent you a message every time I had an “Ah Ha” moment while reading your A77M2 book you would get tired of getting them." - David DeBar

"Gary Friedman really IS the best writer of 3rd party owners manuals" - from the comments section of the above video.

"It is the most useful photography book I've ever encountered by far." - Sean Casey

"The information given in your book and your site is in remarkable detail but the way you present it is so 'user friendly' that it feels as though you're sitting in a room with a friend trying to help you learn how to use your camera." - Sprague Theobald

"Your guide is as great as the camera." - Brian Drinkwater

"Hands down, your book is the best photography book I've ever read.  I finally understand concepts that I've wanted to know about for years.  Seeing the link to the tip cards was icing on the cake!" - Richard Abrams

"I was afraid of one of those "puffy" camera books that litter the shelves of bookstores, but yours is fantastic!  It's written intelligently and clearly and you explain things very well!" - George Entenman

"Not only are the Friedman manuals clear, easy to understand, and easily referenced,  but Gary is like a friend and mentor. There is no competition. And you can print that." - Andy Epstein

"Thanks for your prompt answer.  You are such a trustworthy person and it's a pleasure to buy and read your publications.  What I like most about you is the way you describe complex functions with such a simple and comprehensible language.  This is a divine gift which makes you so distinctive among other writers who have serious problems of communication!  Thank you for being such a wonderful friend."  - Fariborz

"I have been buying camera guides since the early 1970s and Gary Friedman is in my opinion easily the best author in this genre." - newellj from this thread on dpreview

"I have been going through the book and it is a real help. Many of the features of the Mk2 are difficult to understand, but Mr. Friedman makes it very accessible. Sony should make this book available to every new owner!" - "Glass Eye" from this thread on dyxum.com

"I recently purchased your guide, and just wanted to say how much I've enjoyed reaing it. A guide that presents information so well (with a sense of humor to boot) is a rare thing indeed."  - Brendan Hanley

"Purchasing your book should be cumpulsory with every Sony that is bought.  Honestly, Gary, you are a godsend for all of us!" - Dee Lange

"Yours is the first book I've run into on any digital camera that actually discusses the interaction of camera settings with raw files, which is a terrible omission in every other book I've ever read, and I go back a fair bit in digital photography." - John Newell

"[Your book] is magnificent on so many levels. Not only is it giving me exactly what I need, but it has dramatically expanded my understanding of the "art" of photography. Thank you so much for writing this manual. Yours is not only the MUST read."  - Jim Godlove

"Gary’s book is brilliant, I have found setting I would have never have known existed; today out with my camera I was doing things that for years have perplexed me. Thanks Gary."

"So far, this guide looks OUTSTANDING.  I cannot believe you let this go for the price you do.  It's incredible!"  - Ferdinand Lucero Jr.

"I have to say that your book was the best manual i can remember reading on any device.  I think it is admirable how eager you are to share your knowledge and help people develop their own process for acquiring knowledge.  It was a pleasant surprise to learn so much about photography in general from what i was expecting was a camera manual." - Steve Newman

"I bought your book about three weeks ago and can only wish that more books were written with the true love you have for the subject matter that is therewith explained."  - Mauro Jimenez

"Have started reading your book and I am very impressed!  I really enjoy your writing style which is both friendly and interesting whilst simultaneously providing a great deal of technical information.  Well done! "  - James Cox

"I want to say Thank You Very Much, not only for your personal assistance, but also for writing such a cohesive and clear book spoken in an easy to understand and implement manner.  You pointers and insight with in depth practical knowledge of the camera I'm using to start my career as a photographer / photo journalist has allowed me to vastly shorten my learning curve." - Lee Shatto

"I learned more by reading the first four chapters of your book than I did from the whole of the other two books.  Not only that, but you explain exactly which controls to use to achieve the desired result -- How simple is that!?!:"  - Simon Daw

"I want to tell you that, like countless others, I am a big fan of your ebooks because of their plain language and conversational approach to highly technical topics." - David Drake

"Just wanted to send a quick note about how much I have enjoyed your book so far.  It has given me tremendous insight on every setting and feature available for my A77.  I'm only 25% of the way through and have learned far more than reading that awful Sony manual.  This is truly the guide I have been looking for!"  - Ryan Bark

"Your book is a Godsend - I would've been completely lost with the manual." - Dave Gerard

"I couldn't resist contacting you to express how THOROUGHLY delightful / informative I'm finding your book.  Outstanding! doesn't begin to cover it, especially given the gentle humor scattered throughout to take the edge off of the technicalities.  I adore it when an author pays attention to, and accommodates, the psychology of the reader."  - Pam Gaines

"GREAT JOB!  Very, very, informative and written in a way anyone can understand.  This is the first book I have seen that explains things so clearly and easily.  This will help bring back the joy of taking pictures that I lacked when I was struggling with the settings on my camera."   - Cesar Borges

"Your pictures are an inspiration for me to be as good as you. The Sony book you wrote is excellent and I'll make sure other Alpha owners know it too!"  - Michael Rutkowski

"I've bought your book and I just HAVE to send you a personal email to tell you how great that book is. Not only does it cover virtually everything about the camera including everything the original manual left out, it covers interesting and meaningful help about composition, lightning and using flashes. And for the price it is offered at, it's nothing short of fantastic. It was and will continue to be a great resource to me, many many thanks!"   -Kristian Tigersjäl, Sweden

"However the main reason to mail you is to thank you for your True Jewels.  For me your attitude as well as the style of your narration is the greatest value I find in your guides.  Thank you also for the excellent documentary about my country - Latvia. Your travel diaries show you not only as a masterful photographer, but also as highly concerned, responsive person."  -Gunars Severs

"Your insights are invaluable (and your level of service second to none)." - Winston Llamas

"I would like to congratulate you on such a thorough and thoughtful compendium.  Your 'patient' explanations and excellent examples have made my experience with the Sony so much more enjoyable.  This book, along with your "25 Ways" and "Advanced Topics" is the best investment in DSLR photography material that I have made.  Thank you so much for the help and enlightenment!" - Des Wann 

"CONGRATULATIONS ON YOUR BOOK WHICH ON A SCALE OF 10 HAS TO BE AN 11." - Jim Koregelos

"Last night I finished reading your e-book and enjoyed it immensely. Thank you so much for such an in-depth and to-the-point book loaded with information you can really use. I will be sure to mention it highly on chat lines and other locations I frequent." - Barbara Lodge

"I purchased the color version of your Sony e-book last night and started reading it with the intention of reading the intro and quickly skimming through the rest.  About 4 hours later, I realized that I was reading through every single page of the first 6 chapters.  Needless to say, this is a wonderful book, very informative and well laid out.  Thanks!"  -Anil

"There is no way that I would have got to grips with it without your amazing ebook.  The amount of work that it must have taken to produce it I can't imagine.  Many thanks."  - Bob Johnston

"Thank you so much for making this e-book!  So clearly done in such a way that, yes, I got some of those "Aha!" moments!  I certainly will pass this on wherever I can.  You have just taken a big chunk of anxiety out of my learning curve!"  - Veronica

"Your book is excelent. Really detail, clear, useful... an EXCELENT guide." - Kurt Marlow

"The contents of your book go beyond my expectations! I couldn't pull myself away to tell you until I had finished reading more than 60 pages. Your book is very clearly written, and your spiral approach to teaching will prove to be an easy way of learning in depth the many topics you include. Thank you, again!"  - Janet Lustgarten

"I found your book to be indispensable.  I love your books; your tutorials are a godsend, and your work...omg...total inspiration."  - Charles Neinnger

"The manual that you have written is truly comprehensive and must have been a monumental undertaking. [...T]he many tips on the various function settings and especially the flash guide have shown me that there is more to this camera than I thought at first."  - Bob Johnston

I just purchased your Sony guidebook, and absolutely love it.  You have a great talent for writing and describing things most people would not understand without you!  I can happily say that you have made me a better and more knowledgeable photographer."  - Jeff Childers

"I have to admit, it is a great guide.  I couldn't stop myself from finishing it last night, I didn't get to sleep because of it actually.  The amounts of insights, hints, tips and clues in every section covered every single question I had in my mind since I bought my camera and opened a whole new horizon for my photography.  Thanks a lot for the enlightenment."  - Adham El Deeb (Egypt)

"I purchased and downloaded your guide earlier today.  I took a few minutes to look through it during lunch and I am blown away.  The pages I looked at contain incredible how to information, wonderful tips, and a wealth of information about digital imaging generally.  Thank you so much.  I can't wait to have more time with both your book and my camera." - Avi Freund

"I dare say that you are a genius and heaven sent.  I love the ebook.  I finally found a resource material that helps me understand what I need to know about the basics of photography and how to best enjoy the camera.  I believe in your book and would recommend it to any Alpha owner out there; even to the more experienced photographer.  Very concise yet easy to understand.  All my other resource materials are now gathering dust in my library at home. I don't need them anymore."  - Roberto Ramon Concepcion

"I wanted to say how INCREDIBLY IMPRESSED I am with the Sony book!  Brilliant work, mate!  Having read through the tiny Sony manual many times, this has to be one of the best-written books that gives CONTEXT to how / why you would want to do something and the examples and anecdotes are great!  I will most definitely be recommending the book to all my friends.  Most enjoyable!" - Geoff Elwood

"All this 'ol gent can say is: WOW!  You make everything so utterly simple, and the form of your writing keeps one totally interested.  I am really excited with what I have already learned about my one-year-old camera, in just the first several pages of the book!"  - Ed Schwing

"I don't know how you do it, but your style of writing is so enjoyable, friendly, and incredibly informative all at the same time.  I read the entire book from cover to cover in one sitting with the camera by my side the whole time, and as I went through it, I started to realize that I finally understood what all of the formerly cryptic numbers and symbols on the LCD meant and it's such a great feeling!  [...]  I can't thank you enough for getting me out of "Auto" mode!  - Stacey Jarasa

"Over the years I've read a ton of photo books and I have to say yours is the most approachable and filled with the most usable tips and examples."  - Mark Lynch

"Dear Gary: I am really enjoying your book, it is the best manual on anything I have ever read.  You should do the computer manuals, you are a born teacher and clearly you really know your subject."   - Ivan Tentchoff

"I can't say enough about your Sony guide.  It has rejuvenated my photography like nothing else.  I just had to thank you again, not just for the guide but also for access to some wonderful topics on your site."  - Karl Jones

"I have read the manual several times, but didn't understand many of the features. I want you to know that I understand MORE just by reading the first 100 pages of your book than by reading the manual over and over.  Thanks for writing a GREAT guide for this camera!" - Janet DeCristofaro

"I have your super e-book and I am highly impressed with the way you explain things.  You, my friend, are awesome with words!"  - Allan Mann

"I must admit I was overwhelmed and intimidated by this powerful and somewhat confusing camera. Having just finished your book, I am now confident that my new friend and I have many exciting adventures ahead. And I know that I'll be referring back to your book for many years to come.  Thank you for opening the world of photography to novices like me!  I am a true-believer and a loyal fan.  BTW, even if your book wasn't about photography, I would have enjoyed reading it. You're an excellent writer."  - Everett Madden

"You've done a darned fine job of explaining the functions of the camera with a pragmatic, user-centric approach, answering the questions we have as new users and budding hobbyists.  You have saved me hours upon HOURS of frustration trying to figure out practical applications for the various functions of the camera!  Your book makes it easy to traverse the learning curve, not only for the KM cameras, but for digital photography in general.  I shudder at the thought of the time I could have saved if I'd simply had your book a few months ago!!" - Brian Soregaroli

"I loved the way you explained that the curve tool is a transfer function. You did not use those words but your example of the Centigrade to Fahrenheit conversion was a great way to get the idea across; I have been using the curve tool in PS for a couple of years and never understood it as clearly as I do now, thanks to your book.  Thanks, teacher!" -  David DeBar

"Mr. Friedman, I do believe you're one of the nicest people for anyone to deal with."  - Dr. Baha Öcal 

"The book actually managed to make exploring all the camera options and knobs a fun and rewarding experience - and that's quite an achievement in itself.  Additionally, the visual illustrations of the techniques and the teaching method make it all more engaging and easy to follow.  Definitely worth the money!"  - Silverio F

"As a former teacher I know how hard it is to write something like "The Friendly Manual".  To do a piece of work like that you have to have the gift.  Many thanks!"  -Sten-Åke Sändh

"I am delighted with the book which is written in a friendly style and the subjects are clearly explained, the explanation of camera functions together with the sample photographs are exactly what I was looking for. [...]  My photography has changed for the better since I applied the principles set out in your book and my photographs do look different"   - Alfred Hopwood

"Love your book, Gary, as well as all the additions you've written. So easy to understand, accurate and FUN! A complete opposite to those user manuals!  I am so impressed how I'm absorbing the information so easily. I find I even have a "photographic memory" (no pun intended!) for many of the pages.  [... Y]ou have an incredible gift for writing/teaching in a way that the student will truly absorb the material.  I also loved the tips in the "Cookbook" that you e-mailed to us."  - Mary Flannery

"[A]bove all I was impressed by the way you make the use of the Sony (and photography in general)  a "piece of cake". Your straightforward and humorous style of writing is addictive and I devoured your book in one night.  I just wanted to give you this feedback and I send you my best greetings from Antwerp-Belgium."  - Jacques Werbrouck

And as if the above testimonials were not convincing enough, have a look at this older thread on dpreview.com.


Money-Back Guarantee

Okay, here's the details on the 'risk-free' part.  Buy the .pdf format and plow through it for two weeks.  If you don't think this book offers the clearest explanations, if you didn't end up learning anything new, or it is not the single best value in terms of dollars-per-knowledge ratio, just send Gary an email and he'll personally refund your purchase price.  How can you lose?  Gary's books have introduced thousands of people to the joys of photography in a very intuitive way, and his books have been universally praised for being the best out there for the Sony cameras, which makes this an easy offer to make.  (This offer does NOT apply to the printed version of the book, for obvious reasons.) 

Download your copy now - only $26.45!

or

Buy a printed copy in Color or Black-and-White

 


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