The Friedman Archives
High-impact Photography Seminars
A fun weekend learning the secrets of taking "Wow!"-type images and the things that are really important about photography - using whatever camera you have!
I started the Friedman Archives High-Impact Photography Seminars because I got tired of seeing so much poor advice disseminated on the online discussion forums when reasonably intelligent people would ask how to improve their photography. “Start shooting in Aperture priority mode”, one person would opine. “Learn Photoshop” blurted another. “Examine the EXIF information of pictures you like online and see what they did!” And the most ill-prescribed advice which I see all too often: “Shoot RAW!”
Well, that kind of advice may be well-meaning, but it's not effective. Never in my life have I seen a anyone switch to RAW (or shoot in Aperture Priority mode) and then suddenly start producing "Wow!" type images. Clearly the secret to high-impact images must lie elsewhere. And so I thought it was time to share the (seemingly) forgotten knowledge that all successful Kodachrome shooters knew back in the day – how to take pictures that make other people say “Wow!” with nothing more than a point-and-shoot. (Even Photoshop is optional if you know what you're doing!)
And so the seminars were created with the goal of dispelling no end of online myths and explaining what's REALLY important in photography. And they've been a hit with both newbie and experienced photographers alike, all over the world! Geared toward anyone who owns a digital camera, this pair of day-long seminars is for anyone who has ever said to themselves, "I spent money on a great camera. So why aren't my pictures better?" They are geared toward those who would like to learn more, reinforce what they already know, experiment, and become inspired to become better photographers. All in a fun, friendly, and nurturing environment.
These seminars are presented by the photographer behind the stock photography website www.FriedmanArchives.com, and are structured differently from almost all other photo courses. Whereas most other courses bombard you with the technical stuff first, The Friedman Archives Seminars recognizes that modern cameras do a pretty good job with focusing and exposure, but do a miserable job with composition and the art aspect of photography (realms best left for the HUMAN). So the first day emphasizes composition, light, art, capturing emotion, and how to get high-impact photos -- all without ever leaving AUTO mode. These are the forgotten skills that the Kodachrome shooters once knew to get awesome images without ever using Photoshop.
As the seminar progresses to Day 2, the subject matter delves into the technical aspects of digital photography, making for a very well-rounded weekend. As many past attendees can attest, this weekend seminar cuts through the confusion and gives you everything you need to know to start shooting confidently, improve your creativity, deepen your technical understanding, and give you the means to realize the shot you have in your head. A shorter learning curve doesn't exist.
Here’s some (some!!) of the things you’ll learn from this seminar:
Day 1 ("The Creative Class", or "The camera can do quite a bit by itself. Teach me about creativity, composition, and light and things that only the human can do!")
What the Kodachrome shooters knew about high-impact
images (hint: they never needed
The compositional secrets of the National Geographic photographers
How to "see" light like the Hollywood Cinematographers
do, and make the most of available
Compositional rules derived from the world of art
The difference between snapshots and photographs (and why both are important)
How to add drama to your images with wireless flash (with live demonstrations)
The secrets to outstanding travel photography
In-class exercises for creativity and composition
The "inner game" mindsets used by all the photographic masters
How your exposure meter thinks (or "Why can't the camera just make it look the way I see it?")
Color balance and Human Perception
The noise about noise
A practical "zen" approach to compelling images without having to get bogged down in technical stuff
Day 2 ("The Technical Stuff")
The four variables of exposure, explained intuitively
The three types of metering, and which ones are actually useful.
The RAW vs. JPG dilemma explained without religious ferver
How to avoid horrific .jpg compression artifacts
The surprising tradeoffs between P, A, S, and M modes.
Balancing ambient light with flash
What's a Histogram, and why you should care
The important problem of print vs. screen resolution
The only eight Post-processing functions I use
How to cut through haze
How to clean dirty windows
Saving Lenin with Curves
Make Stuff Go Away
Recommended Unsharp Mask values
Expanding Dynamic Range using RAW
There will also be ample discovery exercises to allow you to become familiar with your camera’s operation and experiment with certain features.
Remember, the overriding goal of photography is to have FUN, to experience your world, tell a story, and to give you an excuse to go out and do things you wouldn't normally get a chance to do. These courses were designed to be an engaging and fun way to jump-start the process, no matter what brand of camera you own!
How much does it cost?
The cost is affordable, and varies by city. An exact price will appear on the signup page for each city (below).
What cities will you be visiting?
Here's another factor that sets these seminars apart from all the others: THERE IS NO SET SCHEDULE! We can travel and present these seminars anywhere in the world when enough people in one region express their interest. Below is a list of our currently schedule seminars. If you don't see your city listed, please scroll down further and register your interest!
Currently Scheduled Seminars:
|Seattle, Washington||June 22-23, 2013||Learn more and sign up!|
|Vancouver, British Columbia (Canada)||June 29-30, 2013||Learn more and sign up!|
|Brisbane, Australia||September 7-8, 2013||Click here to register interest for Brisbane|
|Sydney, Australia||September 14-15, 2013||Click here to register interest for Sydney|
|Wellington, New Zealand||September 21-22, 2013||Click to register interest for New Zealand|
|Singapore||March 23-24, 2013||Closed|
|London||September 15-16, 2012||Closed|
|Durango, Colorado||Lecture Thursday night, July 12th
Seminar July 14-15
Field Workshop July 21-22
|Santa Monica, California||Seminar: June 9-10, 2012
Field Workshp: Saturday, June 16th 2012
|Copenhagen||Seminar April 21-22, 2012
(There will also be a Field Workshop and a separate lecture on my days as a NASA engineer)
|Nashville, TN||October 1-2, 2011||Closed|
|Ottawa, Canada||September 3-5, 2011 (Two days lecture + one day field workshop)||Closed|
|Nova Scotia, Canada||
Seminar: July 23-24, 2011 in Pubnico
Field workshop: July 30-31st, 2011 in Yarmouth
|Lethbridge, Alberta, Canada||Seminar: June 11-12, 2011
Travel Lecture (evening): June 17, 2011
Field Workshop: June 18 and 19, 2011
|Boston, MA||May 14-15, 2011. One-day field workshop on May 21st.||Closed|
|Northern California||February 19-21, 2011 (Two days lecture + one day field workshop)||Closed|
|San Diego, California||January 15-16, 2011||Closed|
|An outdoor workshop in Yarmouth, Nova Scotia||August 7-9, 2010||Closed|
|Truro, Nova Scotia||August 14-15, 2010||Closed|
|Orlando, FL||July 10-11, 2010||Closed|
|Copenhagen||March 20-21, 2010||Closed|
|Amsterdam (Technically it's Utrecht)||March 27-28, 2010||Closed|
|San Diego, CA||February 20-21, 2010||Closed|
|Southern California||November 14-15, 2009||Closed|
|New York, NY||October 17-18, 2009||Closed|
|Nashville, TN||September 12-13, 2009||Closed|
|Nova Scotia, Canada||August 8-9, 2009||Closed|
|Northern California||February 28-Mar 1, 2009||Closed|
|Southern California||February 21-22, 2009||Closed|
|Boston (Somerville)||October 18-19, 2008||Closed|
|Oregon (Roseburg)||May 17-18, 2008||Closed|
|Southern California||February 2-3, 2008||Closed|
|Los Alamos||September 15-16, 2007||Closed|
|Chicago||July 14-15, 2007||Closed|
|Southern California||April 21-22, 2007||
|Lethbridge, Canada||March 10-11, 2007||Closed|
Don't see your city listed above? Please share with us your interest by filling out the form below! Once your region attracts critical mass we will notify you and start the process of logistics.
What others are saying about the Friedman Archives High-Impact Digital Photography Seminars
“Gary has to be one of the very best in his field of knowledge and presentation that is interesting, informative, entertaining and inspiring. Hard to beat and worth every penny." - Bonneville from Dyxum.com
"I’ve been taking pictures for 30 years, and your demonstration of exposure principles was brilliant. Whereas I was fuzzy on the concepts before, I now intuitively understand them!” - Rod Schultz
“It’s the best money you’ll ever spend for a photo class. Gary obviously loves what he does and can also make a complex topic easy to understand, which is a great combination. It made me a better photographer!” - George Saadeh
"In a world of dry, artsy information, you bring a vibrant, humorous and fun approach to the subject. Best of all, I feel a renewed enthusiasm for photography. You are an excellent teacher.” – Lee Friedman (no relation)
“Ever since I ordered your book on the Minolta A2 I have been "hooked". Your ability to explain things in "plain, understandable, English" borders on the unbelievable! I have since ordered four more of your books as I upgraded to newer cameras. As president and founder of the Durango Photography Club I felt that I had to get you to Durango to present your seminars and workshops. I figured that if you were half as good in person as your books were, it would be great! You weren't half as good, you were twice as good because we could ask questions, observe your demos and get personal attention where needed.. However, we did have some unhappy attendees ..... the ones that wanted you to return next year and found out that they would have to wait two years :-) . Thank you for helping everyone from novices to semi-professionals learn a lot." - Howard Rachlin
Best two days of learning I’ve had in my life! Take two days and see what you’re missing.” – Archie Lappi
"Well worth it!! Learned sooooooo much from Gary in San Mateo! My wife went for the 2-day, and raved about it so much after Day 1, I signed up for Day 2! Ya, that good - thanks for all the after-seminar advice, and 'being there' for technical questions, a year later! Fun and informative." – Daniel Devane
“Best seminar I have ever taken. – THANK YOU!!!” -Joseph R. Conklin
"Attended on the Sunday and had a thoroughly enjoyable day. Gary has to be one of the very best in his field of knowledge and presentation that is interesting, informative, entertaining and inspiring. Hard to beat and worth every penny." - Bonneville from this thread on dyxum.com
"[Y]ou helped me find the fun in photography again, and for that I am very grateful.” - Brian Dennick
Read more (opens new window)...
(Are you a member of a photo club? Fire off an email to [email protected] and ask how to get the seminar to your area sooner!)
The Friedman Archives Seminars represent the fastest and most enjoyable way to learn the basics of photography. Invest in yourself and take "Wow!" type pictures forevermore, regardless of the type of camera you have!
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